Dimensional direct mail package for iShares.
This package was designed to reach hedge fund traders—fiercely competitive people that focus on trading, not opening their mail. The client identified an opportunity to connect when he saw that nearly every desk on the trading floor had some type of hot sauce on it. So we curated a selection of sauces and packaged them with information on iShares funds and a box of mints and called it Hot Topics & Refreshing Ideas.
 
Credits: with Doug Green
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