Direct mail piece targeted to institutional investors.
Direct mail piece targeted to institutional investors. The challenge here was to create a piece that was distinctive enough that it would get opened and read, but restrained enough to feel more like educational material and not promotional junk mail.  
We did it with well-crafted thought leadership, a perfectly die cut series of concentric circles and informative data. The package also included a survey response device as well as a note from the recipient's regional sales associate.
Credits: with Susan Mercy and Mary Schaefer
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