Integrated campaign promoting iShares iAU (gold ETF).
This fully integrated campaign lead to $1 billion in inflows for the gold ETF and a 2011 DMA Echo Bronze award for the agency. 
 
Effort included: print ads, free standing inserts, out of home, direct mail, sales materials, web site, banner ads, and more!
 
Credits: with Michael Furlong, Doug Green, Harvey Lee, Steve Mawhinney and Ryan Noonan
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